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Mobile Screen Description:

Mobile screens are medium sized monitors (32-46”) secured to a fixture that can be moved to different locations based on the need to communicate special messages, product features, special buys or seasonal events on a flexible timeframe (weekly, monthly etc.).  The product is delivered as a turnkey, all-in-one display that needs only 110V power supply.

Opportunity:  

• Mobile – The ability to move based on needs provides the flexibility to delver the right message, at the right time, in the right place
• Turnkey – This complete solution is offered as a turnkey product, including all necessary hardware and software.
• Revenue – New revenue can be generated through vendor/advertiser participation and through increased sales as a result of the screen.
• Cost Savings – Additional savings will be realized by the elimination of paper/printed signs that are currently used to communicate.  Cost savings include printing, shipping and installation/maintenance of the signs.
• Timely Communication – Content can be dynamically updated in real-time and can be adjusted to reflect changes in selling conditions (weather, inventory, pricing).
• Effective Communication – The use of sight, sound and motion on the screens helps deliver a more compelling message.

Content:

Content can be customized based on the intention and location of the fixture on a rotating basis (weekly, monthly, etc.).  Freshwater can also build templates so content can be more easily and cost-effectively changed.

Programming considerations:

• Single product
• Digital demo
• Treasure hunt
• Longer format to tell a story
• Multiple products
• Solution selling
• Price feature
• Shorter format to increase frequency

Product Specifications:

• 32-46” LCD or LED screen
• Wheeled or flat-based fixture designed to blend into merchandise display
• Media Player – dynamic hardware/software platform
• Standard 110V AC connection
• Ethernet, wireless or cellular media/maintenance connectivity options
• Mobile and freestanding – can be integrated into a display, as a free standing display, or permanently located within a department
• Screen can be rotated to landscape or portrait mode – depending on the application and environment.

Cost Per Unit:  From $3,000 – delivered to your distribution facility